Ninety-seven per cent of UK consumers still dont know what happens to sensitive information they give to call centre operatives over the phone. Elitetele.com is urging companies to review PCI compliance in order to avoid fines, which are set to increase under the new EU Data Protection Law. The survey of 2,000 UK consumers by Opinion Matters found huge insecurities exist about how financial information is handled despite technology being available, which businesses can use to ensure call centres take and store customer information securely.”]