In 2014 and beyond, a new differentiator for consumer and enterprise businesses has emerged: trust. Salesforce.com is the first to announce a Chief Trust Officer, or CTrO. Security, privacy, and compliance are important components of corporate trust, but for step two they need to be augmented. Creating open and ongoing trust dialogs with clients and prospects, listening to their concerns and altering products and procedures accordingly will create customer lock-in and establish long-term trust.”]
Source: https://www.csoonline.com/article/2449585/competing-on-trust.html