Encryption has become less of a nice-to-have and more of a must-have as companies protect their cloud-based data. Cloud providers are taking note and integrating encryption to stay competitive among security-savvy customers. Microsoft recently updated its service with Azure confidential computing with encryption. Cloud companies like Atlantic.Net and Fortanix have also begun to jump on the encryption trend. Security teams struggle to justify technologies that aren’t directly tied to revenue and provide more benefit in the short term than the long term.”]
Source: https://www.darkreading.com/cloud/companies-push-to-decode-cloud-encryption