Deep Root Analytics’ data leak exposed dangerous cloud security missteps that should serve as a cautionary tale for businesses. Millions of records with personal information including birthdates, phone numbers, self-reported racial background, home and mailing addresses, and party affiliation. The data leak could have broader implications if threat actors gain access to the information and use it for microtargeting, a common strategy used among political parties to define and appeal to voters. Businesses planning to outsource services to third parties should set up an information assurance program to ensure the right data security policies are in place.”]
Source: https://www.darkreading.com/cloud/cloud-security-lessons-from-the-voter-data-leak