Rotman has partnered with Microsoft Canada to develop “social CRM” courses and tools. Rotman Executive Program Centre for CRM Excellence is developing CRM courses. CRM software is primarily meant to automate the process of managing customer accounts. The days of simply providing better service are gone, says Frank Falcone, CRM Lead, Microsoft Canada. Google analytics expert Avinash Kaushik says marketers often present clients with numbers that have little value for their campaign. The main idea is to gather data that resonates with the person at the other end, he says.”]
Source: https://www.csoonline.com/article/2125722/canadian-university-offers-social-crm-course.html