Anti-fraud professionals are in demand today, mainly due to the way that fraud has moved to the front of the public consciousness through high-profile cases like Enron, Worldcom and Madoff. The key is to create positive associations just as a business would do – except that for the individual, these associations directly relate to our accomplishments and expertise. Public speaking may not be for everyone, but it is a great way to market yourself to a target audience and enhance your brand. Write a bio that promotes your brand: (rather than the typical timeline bio).”]
Source: https://www.cuinfosecurity.com/blogs/building-your-own-brand-p-1312