Since March 16th, we have seen a whirlwind of movement from Team Facebook in an attempt to maintain its reputation amidst a growing swirl of challenges. Some of their actions have been successful, others not, but a clear playbook has emerged that the rest of us can pull lessons from in the event our own news cycle goes sideways. When bad news strikes, you have to fill the void or others will fill it for you. A simple, non-committal statement acknowledging the issue and that youre working to resolve the situation can save you a world of grief.”]
Source: https://www.csoonline.com/article/3269065/breaking-down-facebooks-communications-playbook.html