Brand protection services firm Cyveillance has seen an increase in brand abuse in recent years. The increase is due to the ease of access to social networking sites, says Terry Gudaitis. The company should have policies on how to use these social media sites, he says. The C-level level of training is required for executives to be aware of the risks and vulnerabilities they face on social media. The firm provides monitoring and monitoring along the lines to make sure companies are following their social media policies.”]

