Anonymity in Big Data is still vulnerable to re-identification techniques that pinpoint individuals to the point that intrusive surveillance is possible, or already going on? The debate about it is ongoing among IT and privacy experts. Some argue that privacy advocates and their media enablers should chill out. Others argue that outside of academic research, both anonymity and privacy are essentially dead. The World Privacy Forum executive director of the WFP says that in the wild, not all datasets are going to be rigorously anonymized.”]