Almost half of all marketers surveyed expect to see ROI from their data-related investments this year. Despite advancements in data-driven marketing, many challenges remain. Marketers must focus on mastering analytics and other basic activities like data collection and cleansing. Cleaning data helps guarantee that records are accurate and up-to-date, and therefor allows marketers to successful execute data-based marketing campaigns. With great data comes great responsibility. Without protecting your customer data and privacy, consumer trust and ROI can quickly disappear.”]