The FBI has decided not to pursue an investigation into the incident. Best Western says the hotel business is a very personal business. Hotel business is based on trust, says Best Western CEO Jim Gibson. Gibson: “One incident like this is one too many. We take the safety and the protection of our customers as seriously as it can be taken” Gibson: I think I’m fortunate to work with an executive team that understands the severity of the data security problem. It’s a challenge to have the other senior executives agree with me about that.”]