Azure AD B2C vs Auth0: Which is Best?

TL;DR

Both Azure AD B2C and Auth0 are Identity as a Service (IDaaS) solutions, letting you add sign-up, sign-in, and profile management to your applications. Azure AD B2C integrates tightly with the Microsoft ecosystem and is cost-effective if you already use other Azure services. Auth0 is more flexible and easier to set up for complex scenarios or when you need broad platform support but can be more expensive.

1. Understanding Your Needs

Before choosing, think about what you *really* need:

• Complexity: Simple sign-up/sign-in? Or complex workflows with social logins, multi-factor authentication (MFA), and custom policies?
• Platforms: Web apps only? Mobile apps? Desktop applications? APIs?
• Integration: Do you already use Microsoft Azure services?
• Budget: How much are you willing to spend on identity management?
• Control: How much control do you need over the user experience and data storage?

2. Azure AD B2C – Deep Dive

Azure AD B2C is Microsoft’s IDaaS offering, designed for consumer-facing applications.

• Pros:
  • Integration with Azure: Seamlessly works with other Azure services like Logic Apps, Functions, and Cosmos DB.
  • Cost-Effective (with Azure): Pay-as-you-go pricing can be cheaper if you’re already heavily invested in the Microsoft ecosystem.
  • Customizable Policies: You can define custom policies using XML configuration to control user flows and authentication methods.
  • Branding Options: Good branding customization options for a consistent look and feel.
• Cons:
  • Complexity: Setting up custom policies can be challenging, requiring XML expertise.
  • Limited Platform Support: Primarily focused on web and mobile applications; less native support for other platforms.
  • Steeper Learning Curve: Requires understanding of Azure Active Directory concepts.

3. Auth0 – Deep Dive

Auth0 is a popular, independent IDaaS platform known for its flexibility and ease of use.

• Pros:
  • Easy Setup: Quick to get started with pre-built integrations and a user-friendly dashboard.
  • Broad Platform Support: Supports a wide range of platforms, including web, mobile, desktop, and APIs.
  • Extensibility: Rules engine allows for custom logic without complex configuration files.
  • Social Login Integrations: Extensive support for social login providers (Google, Facebook, Twitter, etc.).
  • Developer-Friendly: Excellent documentation and SDKs for various languages.
• Cons:
  • Cost: Can be more expensive than Azure AD B2C, especially at scale.
  • Vendor Lock-in: More reliant on Auth0’s platform and services.
  • Less Control over Infrastructure: You don’t have direct control over the underlying infrastructure.

4. Key Feature Comparison

5. Setting up a Basic Sign-Up/Sign-In

Here’s a simplified example of how to configure basic sign-up and sign-in using Auth0 (the process is similar in Azure AD B2C, but more involved):

1. Create an Account: Sign up for a free Auth0 account at https://auth0.com.
2. Add Application: Create a new application in your Auth0 dashboard, selecting the appropriate type (e.g., Single Page Application).
3. Configure Settings: Set up redirect URIs and allowed callback URLs for your application.
4. Implement SDK: Install the Auth0 SDK for your chosen language/framework. For example, in JavaScript:

   npm install auth0-js

5. Authentication Code (Simplified):

   const webAuth = new auth0.WebAuth({ domain: 'your-domain', clientID: 'your-client-id' });
   webAuth.parseHash(window.location.hash, function(err, authResult) { ... });

6. When to Choose Which?

• Choose Azure AD B2C if:
  • You’re already heavily invested in the Microsoft Azure ecosystem.
  • You need fine-grained control over user flows and policies, and have XML expertise.
  • Cost is a primary concern.
• Choose Auth0 if:
  • You need a quick and easy setup with broad platform support.
  • You require extensive social login integrations.
  • You prioritize developer experience and extensibility.
  • You don’t mind paying more for convenience and features.