Facebook’s marketing director Randi Zuckerberg, the sister of Facebook co-founder and CEO Mark Zuckerberg, has now announced that “anonymity on the Internet has to go away” Zuckberg: “People behave a lot better when they have their real names down” The argument is based on the Greater Internet F***wad Theory, or the “civility argument,” which states: If you allow people to speak anonymously online, they will froth at the mouth, go rabid, bully and stalk one another.”]