Apple is starting to pitch products not just on their design or their power, but on how they protect a users privacy. After almost every new feature announcement, Apple doubles back to ensure users that the data being analysed isnt being transmitted back to the mothership. Apple would probably love to know more about what its users are doing on their devices. But it wants people to know that the information being collected is not personally identifiable or potentially sensitive. By sacrificing some of the big data potential, Apple is carving itself out as one of the most secure gadget companies in the world.”]
Source: https://gizmodo.com/apples-new-selling-point-is-privacy-1710497178