Apple is asking iTunes/App Store/iOS customers to set up three new security questions and an alternate email. The move is in an attempt to smother a growing wave of phishing and fraud. Users have been caught off-guard, unsure if the messages themselves are the work of phishers or scammers. Apple confirmed to CNet that the messages are, indeed, legitimate. The additional security is apparently aimed at accounts that may have triggered a flag for one reason or another. There are reportedly over a quarter billion iTunes accounts.”]
Source: https://nakedsecurity.sophos.com/2012/04/16/apple-ratchets-up-security-on-app-store-and-itunes/