Since about the beginning of 2012, the volume of phishing emails purporting to come from Apple has jumped by a factor of about 200, sometimes reaching close to a million per day. Phishing emails playing off of Apple s brand or the brands of other major companies such as Amazon, Microsoft, Google and others are nothing new. Most of the emails are focused on stealing users Apple IDs and payment information. The sites typically mimic the official Apple site quite well, with the main clue that you re on the wrong site being the URL in the address bar.
Source: https://threatpost.com/apple-phishing-scams-on-the-rise/101063/