In order to begin digitally transforming your organisation, there must be a commitment at the highest levels of leadership to look for opportunities that fundamentally change and improve how businesses operate and deliver value to customers. Digital transformation is the use of technology to create or revise business processes, culture, and customer experiences in order to easily adapt to changes in the market and thereby enabling your business to grow in this digital world. The COVID-19 pandemic is the perfect example of an event that forces a rethink of everything.