ESET malware researcher Lukas Stefanko says some developers have come up with a new trick for fooling Android users into installing their apps. The trick relies on app devs registering Google Play Store developer accounts that mimic install counts, instead of their real name. By replacing the developer name with a faux install count, some developers are trying to fool users into thinking the app is extremely popular, and hence, somewhat safe to use. Most of the apps using this trick that he analyzed were mostly adware.
Source: https://www.bleepingcomputer.com/news/mobile/android-app-devs-find-clever-trick-for-fooling-users-into-installing-their-crapware/