An IBM Security survey revealed that consumers were least worried about protecting car navigation data. The first owner drives the value of most products, and for IoT devices especially, theres no expectation that the life of the product will extend beyond that owner. User awareness about security risks associated with these types of devices is relatively low. A simple key key is more dangerous than a simple key in geolocation in a more dangerous device. Manufacturers need to standardized factory reset methods and standardized reset methods, the way manufacturers and carriers are.”]
Source: https://securityintelligence.com/an-iot-love-story-always-apart-never-disconnected/