A new technology to fend off greeting card phishing is reportedly being put in place by service provider American Greetings in collaboration with security outlet Agari. The technology is dubbed DMARC (Domain-based Message Authentication, Reporting and Conformance) and will add a layer of protection for users who send and receive electronic greeting cards. Google, Microsoft, Yahoo, and AOL are already feeding DMARC with information about known phishing operations and compromised e-mail addresses. The initiative is, however, a little late to the party, as greeting-card spam bundled with malware has been on a steep decline in the past two years.”]