The dangers of phishing and social-engineering attacks are well known and understood by businesses, NGOs and public bodies. But why are they still effective? And what if there was a way to use the same psychological pivots attackers use, and improve cyber security? Barry Coatesworth is a highly regarded cyber-security expert and a member of the governments industry advisory group, the Information Assurance Advisory Council. In almost 25 years in the business, Barry has experienced first-hand the good, the bad and the ugly of cyber security.”]