The digital advertising marketplace is under sustained attack from increasingly sophisticated automated robot programs (bots) The guide explores the current landscape of bot traffic, approaches to measure & mitigate the problem, and one publisher’s successful efforts to create a premium ad inventory program.Download this guide to understand: The State of Digital Ad Fraud — Terminology, landscape and trends. The digital publisher and advertiser perspective — Top issues and concerns. The anatomy of a successful premium ad. program. The guide also explores the anatomy of an effective anti-fraud solution.”]