Security awareness training must be a C-level sponsored program with resources allocated to it. Marketing a program is decidedly not in the typical skill set of IT or Security departments. A successful security awareness program is personal, fun, and integrated into the culture. Security awareness programs belong to the marketing and advertising departments, says Dr. John Defterios. The Value of Branding Your Security Awareness Program is at the bottom of the barrel, he says. Its not simply about putting up posters in every office hallway and break room.”]
Source: https://www.bankinfosecurity.com/value-branding-your-security-awareness-program-a-157