Study: Some customers who see more than $500 in fraud are more likely to desert their bank. The findings would point to mandatory data breach disclosure regulations as having some effect. The study looked at customer churn rates after losses that could not be attributed to another party but later could be traced, such as to a merchant problem or to a legitimate transaction mistakenly at first thought to be fraud. The larger the loss, the greater the churn rate, according to the study. For banks, customer churn due to fraud and breaches is another cost in a rapidly changing computer security landscape.”]
Source: https://www.bankinfosecurity.com/how-fraud-victims-punish-their-banks-a-9734