The White House and the National Cyber Security Alliance (NCSA) launched “Lock Down Your Login,” a STOP. THINK. CONNECT Initiative. Multi-factor authentication may finally become mainstream in industries including healthcare, e-commerce, personal banking, education and online gaming. 72 percent of all Americans believe that their accounts are already secure with just a username and password, the NCSA reports. The HIMSS/NCSA report supports HHS’s Office of the National Coordinator for Health IT’s “Verifiable Identity and Authentication of All Participants””]