Marco Tlio Moraes is CISO, OITI, and executive member of the CyberEdBoard. In cybersecurity, we have a metaphor about a bear that runs after people in the forest, which represents a cyberthreat attacking organizations. The metaphor highlights the idea that we should take the risk of doing digital business at the cost of good cybersecurity. The National Institute of Standards and Technology defines risk as a “measure of the extent to which an entity is threatened by a potential circumstance or event””]
Source: https://www.bankinfosecurity.com/blogs/getting-away-from-bear-in-forest-p-3218