The consequences of a network security breach involve much more than just stolen passwords. Financial analyses of breaches are now becoming statistical, and that means financial analysts at companies where these breaches are occurring are realizing that the way in which breaches are dealt with directly influences stock market behavior. Consumers are very sensitive about their privacy, and any type of breach that may have affected their personal information will make them question who they are trusting with their private information. Make sure you have a specialized incident response and crisis communications team to deal with the problem.”]
Source: https://www.inforisktoday.com/blogs/avoid-long-term-breach-consequences-p-1181