Blogging site Tumblr recently made news with the introduction of its custom Tumbeasts cartoon. The custom cartoon received favorable write ups on Mashable.com and wait for it CNN when it was introduced earlier this month. The cartoon was the creation of Oatmeal comic artist Matthew Inman, and was quickly adopted by the Web 2.0 firm as its go-to fail whale The cartoon is depicted ravaging Tumblrs data center and replacing a factual, but boring Web graphic.”]