The race between creation and detection of deepfakes will continue, with each side enjoying temporary advantage. In parallel, normalisation will also continue, driven by the increasing and widely accepted prevalence of virtual individuals, especially in marketing. The more pervasive the hype over ‘deepfakes, the easier it becomes to claim that any legitimate information might in fact be doctored, with accusation and counter-accusation of fraud between disinformation spreaders and their debunkers. In another parallel with combatting terrorism, the moral asymmetry will continue to favour the malign actor, with none of the constraints of rule of law to hamper their agility.”]
Source: https://stratcomcoe.org/publications/the-role-of-deepfakes-in-malign-influence-campaigns/72