Marketing IT security products involved pushing what marketers call FUD: fear, uncertainty and doubt. The message was always Mr. Customer, unless you buy my product, you will get all your data stolen/hacked/infected/leaked. Your company will be on the front pages of all the newspapers exposing you for not taking necessary precautions. The frequency of headline breaches and threats gave us marketers an endless supply of fresh examples to keep throwing in our prospects faces. The more fear I could generate, the more powerful the message. So I quit. I wanted to feel like I was helping customers, not scaring them.”]
Source: https://securityintelligence.com/why-i-quit-marketing-it-security-products-and-came-back-again/