IBM fielded a US-based consumer and business research study to determine the value people place on data and their awareness of and knowledge about ransomware. 59 percent of consumer respondents have not taken any action in the past three months to protect their devices from being hacked. The survey provides a clear picture of an overall lack of awareness and preparedness in the face of the rising risk of ransomware attacks. The results of this study were, frankly, alarming. For instance, despite high levels of confidence in their ability to protect personal devices.”]