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How to Make Personalized Marketing Effective With Consumer Identity Programs

Consumer Identity and Access Management puts digital accounts at the center of your marketing program. 73% of consumers say a good customer experience is key in influencing brand loyalty. 10% to 20% more digital services are used when consumers find the authentication process easy. CIAM solutions enable a new login to be reflected across all channels and devices. Your customers can enjoy the same high-quality experience with your brand whether theyre accessing a desktop, mobile device, or TV or Internet of things.”]

Source: https://securityintelligence.com/posts/consumer-identity-programs-making-personalized-marketing-more-effective/

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