Loyalty or rewards programs are a popular marketing tool for businesses and for consumers. Cybercriminals also find these programs attractive. If they can illegally garner reward points intended for loyal customers, they can sell these prizes on the black market. Security flaws in loyalty programs may compromise customers personal data, including their private financial information. Fortunately for enterprises and their customers, security measures are available to ensure that a loyalty program rewards only loyal customers. This can mean the difference between losing and keeping business.”]
Source: https://securityintelligence.com/building-a-loyalty-program-that-doesnt-reward-cybercriminals/