The General Data Privacy Regulation is a directive to implement new systems of privacy by design and default In this post-GDPR era, the practice may turn out to be more than a mandate. 78 percent of U.S. respondents said that an organizations data privacy capabilities are extremely important, while only 20 percent completely trust those companies whose products they use. 79 percent of consumers will disengage from a brand if their data is used without consent or knowledge.”]
Source: https://securityintelligence.com/5-ways-privacy-by-design-can-rebuild-consumer-trust/