Software bundle installation dialogue. Accepting the express install option will cause eight other programs to be installed with no indication of each programs functionality. Unwanted software developers will recoup this loss via ad injection, selling search traffic, or levying subscription fees. Publishers are responsible for getting users to download and install their software through organic page traffic or deceptive ads. Affiliate networks are middlemen between advertisers looking to buy installs and popular software packages willing to bundle additional applications in return for a fee.”]
Source: https://security.googleblog.com/2016/08/new-research-zeroing-in-on-deceptive.html