System 1 has become a big buzz-phrase in the marketing industry. The concept, developed by psychologist Daniel Kahneman, posits that decision-making is not entirely based on conscious, rational thought. System 1 thinking can drive which ads consumers pay attention to, as well as what brands they buy. Many marketers are desperate to crack the System 1 code, but there are a lot of myths, misconceptions, and missed opportunities on our hands. Here are five ways we know marketing can tap into the concept.”]
Source: https://observer.com/2017/09/what-is-system-1-thinking-and-how-do-you-do-it/