Letters will be sent out to up to 100 non-compliant apps at this time, starting with most popular apps. Companies can face fines of up to $2,500 each time they are not in compliance with California privacy law. Attorney General Kamala D. Harris: “Protecting the privacy of online consumers is a serious law enforcement matter” The letters are the first step in taking legal action to enforce the California Online Privacy Protection Act (Simitian), which requires commercial operators of online services, including mobile and social apps, which collect.”]