Report recommends key principles for corporate digital responsibility to promote greater digital trust and simultaneously grow their businesses. Report from Accenture (NYSE: ACN) warns that businesses use of personal data from consumers is at risk. The report, Guarding and Growing Personal Data Value, acknowledges the benefits of using personal data to support innovation in customer service, product development and market development. But it also identifies the growing challenges that businesses face as a result of changing sentiments among stakeholders such as customers and regulatory bodies.”]

