E-commerce and m-commerce are critical channels to revenue just as they are ways to enhance brand and gain customer loyalty. IT challenges are to secure consumer data, maintain compliance to security and privacy regulations and provide buyer behaviour data back to the business. Data moves inside and outside the business, which needs increased access to data for analytics and customer insights. IT must find ways to protect sensitive data that can be consumed and not just stored in a container; that is, protection that is data-centric and travels with the data.”]
Source: https://informationsecuritybuzz.com/news/best-practices-securing-online-retail-presence/