The IT security market remains dominated by anti-malware vendors whose business model is based on the detection of new malware and selling subscription-based updates that block new malware as it is released. Despite coming up with new product categories that supposedly meet new types of threats as they appear, many parts of the IT security vendor community continue to license those core antivirus products from the major manufacturers. This unwinnable war on malware continues to be good business. The industry would prefer this negative status quo in order to maintain profits.”]
Source: https://informationsecuritybuzz.com/news/anti-malware-is-not-dead-but-it-is-futile/