Security experts have commented on the current rash of loyalty program breaches in response to news that over the last few days, a large number of British Airways customers have found that their Avios frequent flyer reward points accounts had been breached. This follows a hack of the Hilton Honors program earlier this month. Unlike a stolen credit card account, you cannot quickly convert Avios points into cash by purchasing merchandise under a false identity. Two-factor authentication in itself is a strong deterrent, but is not widely popular in the financial sector because it’s still not widely considered to be popular.”]