PlayFab, the industrys most complete backend service to build, launch and grow live games, today announced findings from its recent survey on cybersecurity concerns and awareness among gamers. 83 percent of respondents believe game developers should be responsible for securing players personal data, however fewer than 40 percent said they feel confident in current safeguards. Data security ranked as one of the lowest priorities when making game purchases for nearly half of all respondents, indicating a disparity between beliefs and actions. The average data breach in the U.S. costs $5.9 million, or $200 per breached record.”]