Behavioural scientists estimate that we make up to 5000 decisions a day. Each decision requires us to process information communicated to us, analyse this, make a decision and then carry out some course of action. But those receiving the messages may, and in the case of information security, do, often have a different set of priorities. Information security professionals operate in a highly competitive environment. The Analogies Project aims to help the security industry to engage with audiences more effectively by exploring security in a context none industry audiences are more familiar with.”]
Source: https://informationsecuritybuzz.com/articles/consuming-security/