Survey Says: Bad PR Due to Data Breach News, Very Bad for Businesses. 78% of surveyed consumers will fully stop not engage with a brand connected with a cybersecurity issue. 36% of respondend strongly expressed its desire to stay out of any relationship with a business entity with a damaged reputation due to a security breach. This is seen by companies as a huge challenge to overcome; 47% of customers will look for ways to secure their personally identifiable information. That testament is inversely proportional from those people over 55 years old.”]
Source: https://hackercombat.com/survey-says-bad-pr-due-to-data-breach-news-very-bad-for-businesses/