Security researchers from Kaspersky published a report on numbers of users targeted to install advertising partner programs around the globe. Most of the attempts (65%) happen in Russia. The site owner receives money for making the users to install the partner apps and the Advertising Partner Program earns from the advertisers. Users are often guided to install special installers from the site to download the desired applications, but these downloaders do also transfer the confidential information to the communication servers. Researchers downloaded a plugin that downloads a game, with their attempt to download a game it redirects to page directed by the site administrator.”]
Source: https://gbhackers.com/software-installer-advertising-partner-program/