The American Express (Amex) was recently fined 90,000 by the British data regulator for sending more than 4 million spam emails containing marketing campaigns within a year to its customers. The spammy emails were sent by Amex to all its customers between 1st June 2018 and 21st May 2019, which is about 12 months. According to the balance sheet the bank has made $1.4 billion only in the last quarter of 2020, while in Q1 FY2021 American Express proclaimed a net income of $2.2 billion. Amex denied these complaints and claimed that all these emails are marketing emails, as they classed these emails as servicing emails.”]