An ad trial in paid-for VR game Blaston has not go well. Advergaming is the combination of virtual reality (VR) and ads. Oculus, HTC Vive, and Steams new Index headset are major players in VR gaming. VR ads are attractive to advertisers because they have the potential to crank the behavioural advertising were used to on the webwhere advertisers watch what you do, build a profile, and show you personalised adsup to eleven.”]
Source: https://blog.malwarebytes.com/privacy-2/2021/06/is-it-game-over-for-vr-advergaming/