Scammers use keywords, or maybe a few stand out snippets of a blog to send you into an ad blizzard. They then insert the text into the sourcecode of a website. From there, they either use that as the final destination, or use the HTML as a landing page. That site could be harmless, or spam, or something filled with attacks on your computer. If the website URL contains a.php or just looks a little random, you may wish to stick to either our own URL or that of a reputable news source you recognise.”]