Apple’s new mobile operating system gives iOS 8 devices the ability to identify themselves with a random, software-supplied address instead of their unique hardware MAC address. The new operating system is on track for a release in the fall. Apple has its own location-based service that can track users and issue alerts (or ads) to iOS devices. Until iOS 8 arrives, iOS 7 users who would prefer not to have their MAC addresses tracked in public can disable Wi-Fi when they’re out and about.”]

