The Federal Trade Commission has issued a new report on consumer privacy and online tracking. Among the recommendations the commission makes is that data brokers make themselves known to consumers and be open and transparent about the data they collect on consumers. The FTC also says that companies should be building privacy protections into their products by design, including implementing the Do Not Track mechanism once it s finalized. The report does not comprise new regulations, but is rather a set of guidelines that the commission feels companies who handle consumer data should adopt.
Source: https://threatpost.com/ftc-privacy-framework-pushes-do-not-track-closer-inspection-data-brokers-032712/76369/